They offer on demand, low-waste shipping solutions. And part of that relationship is about honouring the sanctity of the environment. The increase in online shopping, shoppers’ green demands and tight margins: retailers will have their work cut out to satisfy all three, but they must if they hope to thrive in a competitive market. Ethics | Fair trade apparel, sustainable cotton, eco-friendly practices, ethical supply chain,… 2 House of Sunny. It was launched in 2002 by Cameron Saul, along with his father, Mulberry founder Roger Saul. Packaging choices are considered starting with the design and selection of materials until the product is used 4. In a recent survey, 83 percent of consumers said they considered the environment at the checkout screen, including the excessive waste it might be generating, and the increase in their carbon footprint. We use cookies to personalize and improve your experience on our site. Kelly Slater. 31 July 2018. The packaging of clothing will also improve as a result. Cost concerns are often one of the barriers preventing retailers from embracing sustainable initiatives across their businesses, particularly given the current challenges facing the UK high street. The Ship In Own Container programme developed by Amazon also encourages brands to reduce packaging waste by redesigning retail packages to be shipping friendly. Concerns about our addiction to plastic have only grown since then. With more and more fashion retailers moving to ecommerce, the need for better packaging rises. Many people confuse 'sustainable fashion' with 'ethical fashion', and while the two are unquestionably linked, the concept of sustainability in the industry refers to the effects of the production of clothing on the environment (ethical fashion concerns the way clothing is made - encompassing everything from how the cotton was grown to whether and how … The plastic packaging it uses for the outer boxes of its chocolate bars is recyclable. The brand has reduced the amount of packaging it uses by 30% for autumn 2018, although Spencer admits there are challenges depending on different products. We use recycled paper and recycled bags. As sustainability becomes an increasingly hot topic within the fashion industry, Drapers looks at what fashion retailers are doing to cut down on packaging waste and pollution. … It currently works with brands including Swedish label Filippa K and sustainable denim company MUD Jeans, and sends customer orders in reusable and returnable packaging. Plus 10% of proceeds go to The Water Project, which provides clean, safe and reliable water and sanitation solutions across sub-Saharan Africa. Beyond using clean ingredients, Alter Eco is committed to using cleaner packaging as well. Tata Harper's outer packaging is composed of 100% post-consumer materials or recycled paperboard. California-based sustainable fashion brand, Toad&Co, partnered with US startup LimeLoop to replace cardboard boxes and disposable mailers with recycled vinyl packages. Circule™ sustainable apparel packaging solutions are custom made for your brand and products to ensure your success. And the company has made some landmark strides towards this effort. View this post on Instagram. Further Reading: Plastic Free July: For Businesses With the uncertainty of in-person retail is amplified by COVID-19, deliveries and the unboxing experiences are becoming one of the primary ways for brands to build a relationship with their consumers. Get full access to all the fashion industry news and intelligence you need, Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events. It all started with plastic bags. Blackie says there was a price increase associated with using the recyclable sugarcane mailing bags over traditional polythene, but that Pink Boutique was able to negate the increase in cost by being more economical with the size of the mailing bag it uses. The rapid surge in e-commerce sales has led to an increase in package waste. Bottletop is a sustainable brand that has luxury fashion at its core. Brands and retailers need to take a look at the wider supply chain and move beyond the goods to embrace sustainable packaging, warns GlobalData. What little plastic the brand uses, such as the plastic resin in the tubes, is as eco-friendly as possible, derived from corn. “As more and more shopping is done online, customers are faced with excess packaging that infiltrates their homes and very quickly becomes a nuisance,” explains RePack chief executive and co-founder Jonne Hellgren. Asos, which sources more than 40 million plastic mailing bags and 5 million cardboard boxes a year for its orders, has introduced a range of packaging initiatives, including using bags made from 25% recycled content and fitting more parcels on delivery vehicles at a time. Television viewers were left shocked by the final episode of BBC documentary series Blue Planet II, presented by Sir David Attenborough, which showed animals ingesting plastic packaging. The UK government is now mulling a ban of plastic straws, cotton buds and drink stirrers in another attempt to tackle plastic waste. Pregis’ Portfolio offers a number of sustainable packaging solutions, including 100 percent recycled packing paper, Renew cushions with 50 % post consumer recycled content and Renew-S cushions, made from waste of plant-based sources so retailers can protect their shipments from damage, without harming the environment. In addition to sizing boxes and accompanying packaging to the size of the … And the company has made some landmark strides towards this effort. These findings are reflected in Life Cycle Assessments (LCAs) for cardboard and paper which tend to rate paper as having an overall higher environmental impact than plastic. “Retailers need to meet the needs of the changing consumer, particularly as concerns over plastic are more apparent than ever.”. Natural Brands with Sustainable Packaging: Makeup: Aether Beauty Eyeshadow Palettes: This palette is fully recyclable with the removal of the eyeshadow pans and elastic.It contains no magnetic strip or mirror either! In response, companies have been switching to sustainable packaging that is either biodegradable or, at the least, recyclable. These bags are made from natural, biodegradable ingredients, and are just as durable as plastic alternatives. Much of it is plastic, which is often not recyclable and can take a significant toll on the environment. The move brought the country in line with existing schemes in Wales, Scotland and Northern Ireland, and arguably helped spark a wider national conversation about plastic pollution. Kelly Starter, along with a group of fellow surfers started a brand called Outerknown. An Australian based fashion label that prides themselves for their environmental awareness using a variety of eco-friendly packaging options like 100% biodegradable cotton retail bags and sustainable … Asconsumers become increasingly aware of the impact their online purchasing habits can have on the environment, brands that tout eco-friendly packaging will have a larger market share. This eco-mindset has extended to making order fulfilment as sustainable as possible. The need for sustainable packaging comes from the fact that only 14% of the plastic packaging used globally is recycled. Shoppers can then return the packaging for free by post, and are offered an incentive or reward for doing so. EILEEN FISHER. They've also saved over 200.000 kg plastic annually by changing to a thinner material for their clothing packaging. This small change translated into reducing their impact by 528,000 kg of plastic annually. You can opt out of some cookies by adjusting your browser settings. In their Frustration Free Packaging initiative, they work with brands on strategies to eliminate supply chain waste and redesign their packaging to be more sustainable while still ensuring they arrive to customers undamaged. This is all part of a larger company-wide effort to go completely carbon neutral. What is 'sustainable fashion'? Sign in or Register a new account to join the discussion. In 2014 they embarked on a mission to reduce package volume to cut down on waste and lower their carbon footprint by requiring fewer trips to make deliveries. More and more brands are becoming conscious about their impact on the environment. Zoe Brimelow, brand director at Duo, which manufactures the sugarcane bags used by Pink Boutique, argues that retailers need to find creative ways to convey sustainability initiatives to customers. There’s too much plastic and I think it is in our customer’s DNA to think about sustainability.”. More information on how to do this can be found in the cookie policy. Another initiative looking to reduce waste in the fashion industry is packaging service RePack, which aims to provide online retailers with a simple solution to waste. 11 eco-friendly brands that put the planet first - 99designs In addition to using more boxes or bags, there is also more in-the-box protection used to make sure the package contents make it safely to its destination. By using our site, you agree to our use of cookies. Fast fashion giant Zara, for example, now delivers its online orders in 100% recycled cardboard boxes made from boxes previously used in stores. Currently, 68 percent of their clothing line uses recycled material, and their website has detailed instructions on how customers can recycle their garments when they no longer want to wear them. Sustainable Apparel Packaging for the Circular Economy. Signing on to a multiyear supply agreement, the French beauty brand will start to incorporate Loop PET plastic into its product packaging by … In spite of all this increased consumption, online shoppers still care about the environmental impact of their purchases. … December 16, 2019. Currently, 74 percent of Calvin Klein’s packaging is recyclable. Fashion retailers have a part to play in this battle against plastic, particularly as the explosion in online orders means an increasing number of products are sent to customers wrapped in layers of plastic and paper. In line with parent company Unilever's plan to become more sustainable, Dove announced that it's switching up all of its Dove, Dove Men+Care, and Baby Dove packaging … The finished sugarcane bag is 100% recyclable. The standard corrugated box is 0.7 pounds, compared to .05 pounds for a bubble mailer, according to PAC Worldwide, resulting in higher vehicle emissions and fuel costs. Visit our Privacy Policy and Cookie Policy to learn more. In the EU, total packaging waste in 2016 amounted to nearly 87 million tonnes or about 170 kg per person. Even if your fashion brand provides good conditions for workers and creates high quality products using natural or sustainable raw materials, there’s still the problem of packaging waste. Calvin Klein PVH, the global apparel company that owns Calvin Klein, has committed to having packaging that is made of 100 percent sustainable and ethically sourced materials by 2025. Solutions for eco friendly packaging. The poly bags can be custom printed to enhance the customer experience. Whereas, more than 40% of packaging ends up in a landfill. By Emily Sutherland (In 2019, Pregis received an FSC Chain of Custody Mix certification for Easypack paper products. This year, PVH expects to reduce plastic use by 68 tons. Brands can choose to send all their orders in RePack packaging, or offer customers the opportunity to choose sustainable packaging at checkout. Unilever’s recyclable black packagingBlack plastic packaging is a recycling issue in many countries. E-commerce sales jumped a whopping 49 percent in April in response to COVID-19, and since then, online retailers have been scrambling to keep up with the increased demand in shipments. British designer Oliver Spencer has also been tackling waste at his eponymous menswear label. The signature box is made using 90 percent post-consumer recycled material, and from paper that is certified by the FSC (Forest Stewardship Council). Here are 5 brands using sustainable packaging to make a lasting impact on consumers: PVH, the global apparel company that owns Calvin Klein, has committed to having packaging that is made of 100 percent sustainable and ethically sourced materials by 2025. ASOS is recognised as a giant in the e-commerce industry, and while few of its products have any characteristics of sustainability, the company has made sure to have mitigation of packaging waste be at the forefront of its environmental policies. When the product arrives, the empty container can be dropped in the mail for return and reuse. “We’re trying to develop ways of delivering clothing without plastic packaging at all,” he tells Drapers. Customize Circule™ biobased and compostable packaging and accessories to your brand, reduce waste, and you too can help create a sustainable, circular future! [Ellen MacArthur Foundation (EMF)]In the previous series, we spoke of companies like Puma, Lego, KFC, Dell, and Frito-Lay who are opting for sustainable packaging solutions for their products. Currently, 74 percent of Calvin Klein’s packaging is recyclable. And the company has made some landmark strides towards this effort. Recently, the company modified their signature black and white mailer bags and reduced their thickness by ten to twenty microns. We appreciate brands that take risks and champion new ways to produce sustainable packaging. Best For … One of their most recent initiatives, Shipment Zero, was introduced in 2019, and aims to make 50 percent of all of their shipments net carbon zero by the year 2030. And, if you're ready to make the switch, why not check out our handy matrix of eco-packaging suppliers. “All of our packaging has been stripped back to the bare needs now – we’ve even taken away the rice paper that had our brand name printed on it. Calvin Klein PVH, the parent company to Calvin Klein, Tommy Hilfiger and other brands, is committed to better sustainable packaging. Patagonia has been leading the way in sustainability and environmentally responsible clothing and accessories for longer than this has even been something consumers cared about, and they have robust environmental, social, and fair trade initiatives deeply embedded in their protocols and company culture. The company has incorporated more non-plastic packaging materials and PVH’s overall packaging is now 74 percent recyclable. Eco-friendly products in the fashion, personal care, and other sectors have been popular for years. RePack is currently setting up a UK logistics hub to enable it to work with British retailers. PVH, the global apparel company that owns Calvin Klein, has committed to having packaging that is made of 100 percent sustainable and ethically sourced materials by 2025. The Sustainable Packaging Coalition is a member-based collaborative that promotes sustainable packaging processes using a life-cycle approach. Based In | London, UK. These brands are incorporating sustainable packaging into their fulfilment processes. If the materials are not properly disposed of, this additional packaging may lead to a rise in consumer waste. It is also heavier to transport than plastic. If a brand isn’t yet able to reinvent how its products are made, starting with eco-friendly packaging can be an easy first step to test the market. It fits with the brand, but helps the consumer understand that the retailer is making a better decision.”, We’re trying to develop ways of delivering clothing without plastic packaging at all. Last month, it switched from polythene mailing bags to a greener alternative made from sugarcane via packaging supplier Duo. CHARLOTTESVILLE, VA, December 16, 2019— Fashion for Good and the Sustainable Packaging Coalition have collaboratively authored a white paper, “Polybags in the Fashion Industry: Evaluating the Options.” This paper presents a comprehensive overview of the environmental issues surrounding polybags, the relevant considerations around system improvements … To read more on sustainability and the circular model, download Drapers’ report on Solving Fashion’s Sustainability Problem. For help and information on where to start with sustainable solutions for packaging your products, check out the Masterclass, "Eco-Packaging for Your Sustainable Brand". ), Pregis UK Gunnels Wood Road Stevenage Herts, UK SG1 2DG, Pregis NLNijverheidsweg 4,6422PD Heerlenthe Netherlands, Ready to Use (Loosefill) Packaging Solutions, Protective Film for Automotive & Transportation, Protective Film for Building & Construction, robust environmental, social, and fair trade initiatives. But now those same values are being extended to their packaging and fulfilment strategies, and mainstream companies are joining them. Furthermore, the brand uses soy-based ink for its labeling, an ideal choice for sustainable packaging. “The cost of the sugarcane bags was about 25% more than what we were paying before, but we looked at all the sizes we were using and then restructured the size range to get the economy we needed,” she says. A big part of the waste crisis is the result of packaging, which the fashion industry is using ever more of in the age of online retail. Paper requires more energy to produce than plastic - statistics vary but it is thought to be 3 times higher. In that same study, 78 percent of respondents said that companies could be doing more to mitigate packaging waste. By now, of course, brands are fully aware of the pitfalls of plastic, with those still using the material in their packaging and products often condemned in the court of public opinion. Drapers meets designer Oliver Spencer to chat about the changing menswear market,…, As we enter the twilight of 2020, the distant days of January…, Superdry’s global sourcing and sustainability director Shaun Packe discusses the business's plan…, The challenges of the Covid crisis brought it the best in fashion…, The leaders of some of the high street's biggest names reveal the…. “We were doing a rebrand anyway and I started looking into ways we could be more environmentally friendly.”. With ambitions to become a circular fashion business, ASOS has also implemented a closed loop system with their packaging manufacturer to collect returned packaging and incorporate it into the new mailing bags. As well as being a water-efficient crop, sugarcane absorbs carbon dioxide as it grows. The packaging comes in three adjustable sizes and is designed to last at least 20 cycles. The big thing for us is delivering a shirt without using plastic at all, so that’s something we’re working hard to deliver.”, Spencer does not mince his words when it comes to why the brand is rethinking packaging: “I don’t think customers want all the crap that we send them. Customers can request the new packaging at checkout. Beyond the bag, the brand's packaging is made from recycled products too. It currently works with brands including Swedish label Filippa K and sustainable denim company MUD Jeans, and sends customer orders in reusable and returnable packaging. “Once a retailer has made the choice to use a sustainable source, it is also about how it communicates that to customers,” she says. Another initiative looking to reduce waste in the fashion industry is packaging service RePack, which aims to provide online retailers with a simple solution to waste. This sustainable shoe company has a lot of things going for it, but one of its primary differentiators is the fact that it uses the exact same box for both retail and shipping. But is there more that retailers could – and should – be doing when it comes to reducing packaging waste? Recycling has also been of paramount importance to the company. “We try to be as sustainable as possible in everything that we do and I felt uncomfortable about the number of plastic bags we were using,” explains Pink Boutique finance director Julie Blackie (pictured at the top of the page with Anthony Brimelow, commercial director at Duo). Pregis’ Sharp poly bag systems are another strategy for mitigating waste. You can use WP menu builder to build menus, Please remember that the submission of any material is governed by our, COPYRIGHT © 2020 EMAP PUBLISHING LIMITED, Better bags: fashion wakes up to eco-friendly packaging, Superdry’s super-ambitious sustainability strategy, Covid business continuity strategies: Peter Wood, AllSaints. Featured product: Bio Poly Mailers One of the biggest successes to come from this programme is Tide’s new “eco-box,” which uses 60 percent less plastic than their traditional packaging. The outer bag that protects the boxes is made from 55% recycled plastic. Womenswear retailer Pink Boutique is another fashion business taking a stance on packaging. While this change limits branding and visual appeal of the retail ready packaging that many CPGs have spent significant time and money developing, it challenges companies to connect with consumers in other creative ways to maintain brand loyalty. Create recycling policies. Sustainability | Organic, recycled, & sustainable garments, natural dyes. The result: some brands ar… Largely responsible for transforming e-commerce into the juggernaut that it is today, Amazon has an unusual level of influence over brands. Unlike most bags used by a vast majority of e-commerce brands, Origin X Performance's packaging is fully sustainable. The company aims to achieve this by upgrading more of its infrastructure to 100 percent renewable energy, including using electric vehicles, biobased fuels in aviation, as well as integrating more reusable packaging. From October 2015, all retailers in England with 250 or more employees were required by law to introduce a 5p charge for all single-use plastic bags. While the fashion industry is beginning to embrace the need to operate in a more sustainable manner, their emphasis to date is, more often than not, on the products it produces – footwear and apparel. “That is something Pink Boutique has got right with the branding on the new bags that says: ‘give me some sugar’. There have also been some serious success stories, for instance, with Germany recently announcing that it will ban all single-use plastics by 2021 . Currently, 74 percent of Calvin Klein’s packaging is recyclable. “As a result, we’re not paying more – we’re just being more economic about how we use the bags.”. Join the discussion also encourages brands to reduce plastic use by 68 tons a life-cycle approach sustainable! Are more apparent than ever.” Starter, along with a group of fellow surfers started a brand called.. Those same values are being extended to making order fulfilment as sustainable as possible browser.! 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