This year, we’re all forging ahead into the next decade (sounds weird to call it the ‘20s!) Millennials are nothing new and so is Gen Z. With offices in over 80 countries, we're on the global pulse of digital marketing. At the same time, consumers are more and more presented with proactive, AI-driven solutions in conversational interfaces which help, guide, remind, and present them with personalized solutions, or products. This is why a teenager with no professional background who shots videos in his or her bedroom and post them to YouTube has wider audience than any other brand that caters to the young. The WSI Digital Marketing Blog is your ideal place to get tips, tricks and best practices in all aspects related to digital marketing. Given the fact that the oldest Alphas are 9 years old, it’s still too early to draw any reliable and long-term predictions about their consumer behavior. Louise Reilly 3 Oct 2019 As any marketing professional will tell you, the industry moves at a dizzying pace. The process was easy. Use that! Do you know why most brands do not resonate with the target groups they try to reach? When a product falls short of expectations, consumers choose a better option without a blink of an eye. It’s common knowledge these days. Consumers discuss brands and products in social media, industry experts and news sites publish reviews, competitors post latest product updates. “(Generation Alpha) will be the most formally educated generation ever, the most technology-supplied generation ever, and globally the wealthiest generation ever,” says Mark McCrindle, who researched and confined the name for the generation born between 2010 and 2025. Nowadays Snapchat and Vine are becoming the leaders. In 2019, we wrote a post about how voice search will change the digital marketing landscape. Our global insights help drive more results for our clients in their local markets. Only time will tell. We certainly had conviction in last year’s predictions, because we also blogged about video marketing in 2019. and I for one, am excited for what is around the corner. Marketing Executive with substantial expertise and knowledge of the digital marketing landscape. AI has already been here for while. This is particularly prevalent when … With such message you can become meaningful to the consumers. The most important, though, is to make those relations personal. – Intelligent communication is the clearest future trend of Online Marketing. In case you need a refresher, a “Zero Click” search is one that results in zero websites receiving a visit via a clickthrough on the SERP. But now it’s time to put some more emphasis on younger generations as well. The main issue with our prediction is we were eagerly anticipating SparkToro’s launch in 2019 and that didn’t happen. Cloud computing revolutionized marketing communication. Consider the phone industry. Influencer marketing trends 2021 show that in the future, businesses will hire influencers on an ongoing basis to increase their reach and brand loyalty. However, don’t get attached to it and take all these trends for granted. Some time ago, I participated in Havas Media Group Conference about organic marketing. Given that one of Google’s major algorithm updates in 2019 - BERT, which we also wrote about - was mainly focused on NLP and voice search, we think so. We’re not going as far as saying that alternate search engines will start competing with Google; Google will still continue to be the juggernaut it is. If that isn’t enough, consider these two stats: Seems like enough for the full two points! This is how Coca-Cola speaks to its audience. The Future of Marketing While the marketing trends in 2020 are going to bring some heads-up of hot new channels and interesting tactics we need to adopt, the future of marketing is considerably uncertain. We hate to brag (okay, no, we don't), but we've won a lot of awards. After all, there’s a full panoply of distinct manufacturers, brands, and services that coexist, and can fill the gaps others miss out on. Influencers are genuine and trustworthy, so people put more confidence in what they have to say. Brands should not only reach us on a deeper, emotional level, but also ensure that every step of consumer experience is alike unique, including the most important part of it – the product. If unhappy at some point, consumers easily turn to another brand. Showing your clients that you care will help you build firm relations with them and then keep them with you and your brand. One of the annual traditions we have around here is our yearly predictions for what’s to come on the marketing front. Merriam-Webster’s definition of a trend is: to extend in a general direction or follow a general course. Also Periscope is gaining ground and all the other apps that provide disappearing content sharing. 830 Dixon Road, EtobicokeON, Canada, M9W 6Y8, Local: 905.678.7588US Toll-Free: 888.678.7588UK Toll-Free: 08.08.234.6105Fax: 905.678.7242Email: contact@wsiworld.com. By increasing internal functionality, networks tend to focus the user's attention on themselves. Welcome 4Es – the new approach to customer value proposition, which embodies Engagement, Experience, Exclusivity and Emotion. The right music combined with the right brand and the right visual content can increase the success of your marketing efforts. Sometimes we’re way off and other times, we hit the nail right on the head. John Lewis releases Christmas commercial each year and it’s one of the most longed-for elements of the holiday season. Young people are not so active on Facebook anymore. But don’t involve to much, in a year or so this landscape will look differently. So don’t take this prediction to mean that you can stop cleaning and optimizing your lists. Amazon India rolls out ‘Deliver Thanks’ campaign as a token of gratitude content marketing, In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. We positively impact the lives of our clients beyond their KPI reports. It gave me a new perspective on things. Marketers deal with it on a daily basis in various tools they use, be it for email marketing, content, or analytics. Here are our fearless leaders, who always showcase WSI's core values. It’s the ultimate tool to understand what online buzz says about businesses, products, services, competitors, trends, and consumers. They scan in real time websites, blogs, discussion forums, review sites, in social media, podcasts, or newsletters. You should change thinking “what should I sell” or “how should I sell” to “WHY should I sell it?”. Marketing teams, IT departments, as well as customers, will rely heavily on their tech vendors to adapt to the changing regulatory landscape. Experience in inbound marketing, Consumers are emotional and love experiences. Nowadays they are very common and bring measurable results. Still, marketers should be more cautious with who they are trying to connect with and make sure … Facebook is still massive, and many Americans continue to check in on it. The future of marketing. Ryan of Ryan ToysReview has been reviewing toys on YouTube since the age of 4. Here is an example of Polish Airline that conducted a holiday campaign encouraging people to kiss under the mistletoe. Online buzz is a source of business intelligence which already is out there, online. Open interactive popup. This inconsistent image evokes big confusion among consumers, especially the young. If you, as brand, want to reach out to your audience you should focus on your audience’s real problems and needs. The below example of the P&G Moms Olympic spot shows how a touching music paired with the real story makes a brilliant campaign that goes viral. For the past decades we’ve been flooded with untruthful ads, so don’t act confounded when your audience doesn’t believe a message you try to convey. While chatbots have been with us for while now, we’re already seeing another emerging trend of voice assistants and voice interactions. The Internet let us gather basic information about users and marketers could then target their message to narrow groups of people with similar interests, demographics and habits. And this is where media monitoring and analytics come in as the way to collect and analyze all this information. OK, so what do we have instead 4Ps now? How Generation Alpha will evolve? The marketing of tomorrow might be totally different than we can imagine. DuckDuckGo is one example of this and they’ve catered to privacy-minded searchers with their tagline “the search engine that doesn’t track you” because “search engines don’t need to track users to make money.” It will be interesting to see how this one pans out among marketers and consumers in the New Year. And many organizations are cautiously optimistic about the future. If you’re curious about the consumer of tomorrow, you should keep your eye on Generation Alpha. But if I had to bet on what the near term will hold, I would put my money on the following 7 trends. Rather, the communication avenues have become so much more diverse in recent years that marketers and companies will need to leverage alternative channels in order to keep a competitive edge. Also consider these findings from a 2019 Google ranking factors report, also conducted by Rand and the SparkToro team: The #1 and #3 trends are an even stronger indication that brands and marketers maybe should have been worrying about on-SERP SEO in 2019. We’re not saying email is going extinct though! Jeep wanted to reach out to the target audience with its new car – Jeep Renegade. Getting across to today’s consumer is a complex process that requires adjusting your efforts to emerging trends. Media monitoring and analytics tools have a heap of analytical functions to help you make sense out of the data. In addition, social netw… WestJet put a smile on more than 250 passangers who made their wishes before departure and were given personalized presents after landing. We’ve been exposed to a picture of the world that is build up on artificial reality. Living in the times of constant changes might be problematic for a marketer. Forward and onward. One-to-many marketing model used to work very well in the past. It’s not something you want to hear if you spent years on learning all marketing theories which used to help you build value proposition. More brands have started to appreciate the power of cooperation with influencers and more often engage opinion leaders in their campaigns and general marketing communication. Posts like this and this do suggest the appetite for influencer marketing tools is growing. Because they fail at building deep and firm relations with them. We live in the times when one thing is being said on traditional media and another thing people see through different channels. All rights reserved. 4. Surely, generation Alpha is the first generation completely born into technology. The California Consumer Privacy Act requires businesses to protect personal information for California consumers. The thing about AI in marketing is that its development is a natural course of action. At the moment, we’re familiar with Google Assistant, Siri, or Amazon Echo that help us run daily chores. Over the next 12 months, we’re expecting marketers to focus on optimizing their web content on Google’s own properties (YouTube, Maps, Images, Knowledge Panels, etc) in an attempt to offset any negative impact to their traffic. Mobile is going to become the center of marketing. Common Trends. Many companies have adopted this idea. This has resulted in a guide for all those who wish to further develop their experience marketing, complete with explanations, examples and recommendations for action. It’s an investment not worth the effort. It is universal language that lets us communicate our thoughts, views and opinions with global audience. It seems that voice interactions will soon step into business and help us navigate through menus, get familiar with FAQs, help or simply manage a service. A few years ago Snapchat or Vine campaigns were a rarity and nobody really took them seriously. However, there are trends and themes underway that I anticipate will color marketing in 2021. Technology, socio-economics, the environment, climate, or the pandemia we’re currently in, influence consumer habits and, consequently, marketing. It has tremendous impact on our moods and feelings. We don't believe in cookie cutter digital marketing strategies. Here are four current trends, and some predictions on how these trends will influence the content marketing strategies of tomorrow. Turn your customers into your brand loyalists and biggest fans. However, if you want to distinguish your brand among others and make clients loyal you should take a step further. The most successful brands don’t offer just physical products or services, but great experiences, emotions, and a story that resonates. They see the potential of such actions as they do bring measurable results. Given the fact that more and more businesses, particularly during the pandemia, move to the Internet, media monitoring will become invaluable. Simultaneously, tech marketing budgets are lifting and further indicate that marketing spend will increase in the coming years. This tradition dates back to 2014 (see past predictions for 2015, 2016, 2017 , 2018 and 2019) and it’s a chance for us to analyze past trends, anticipate the future of our crazy industry and - if we’re on point - prepare accordingly. Information broadcast on traditional media is often perceived as lies. November 24, 2020 ・ Marketers did an in-depth research about target group, defining a persona and its basic characteristics. What it means is that companies and marketers need to address what’s clearly happening - Google becoming more of a competitor to all of us - rather than hoping it goes away. Detailed influencer contracts that protect both the brand and your audience your clients that you care will you! 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