There are as many leadership styles as there are leaders, but it is still useful to examine how retail e-commerce leaders believe the growth in e-commerce has impacted their personal leadership styles and encouraged or inspired them to think and behave in certain ways. Stating this, he is setting himself apart from firms that assume young professionals will, rather than look for opportunities elsewhere, acquiesce to established ways of doing business. Although we may view leadership primarily in terms of values, it is also a matter of circumstance. This study measures the impact of e commerce (B2B, B2C, C2C) on organization performance (Business operation, Job performance, Customer satisfaction).The sample of this research is collected from the banking sector of Pakistan from the period of 6 to Positive reviews will create a strong brand image of the brand and will build trust in more customers to buy that product while negative reviews will help you to understand the areas of improvement and satisfy your customers in a better way. Every day, new competitors rise up as weaker companies run out of steam and fall off the map. Deloitte conducted one study that concluded 94% of executives and 88% of employees believe a distinct workplace culture is important to business success, which means it should follow that retail e-commerce executives and employees are placing weight on the culture that they are building together [7]. In the beginning of e-commerce, it was believed that organisations went online because of the perceived economic value of e-commerce. Although e-commerce is growing in general and that should benefit all retail e-commerce firms, Amazon’s upward trend is a certainty as well. 6. https://www.essentialretail.com/interviews/maplins-online-relaunch/ This approach, it seems, is in alignment with e-commerce giant Amazon’s, which spent $13.4 billion to purchase the brick-and-mortar grocery chain WholeFoods in June 2017 [3]. By satisfying their needs instantly, one can build a strong & long-term relationship with their customers. incorporate e-commerce with strategy will implement firm strategy effectively.  Uncertainty  As there are some websites out there with the purpose to scam some … E-commerce traders effortlessly keep an eye on the behavior of their buyer's habit and customize their offerings to suit the buyer's requirement. Companies that. All rights reserved, Follow To Stay Tuned With Us On Social Communities, Software Development Company, CRM & ERP Development, important benefit of having an e-commerce website, GET EXPERT ADVICE ON BUILDING E-COMMERCE APPLICATION. The COVID-19 crisis has created a uniquely challenging situation, but it is only one iteration of the constant challenge that all e-commerce firms should expect. As Mr. Connell puts it, “We educate the entire business about insights gained from customer interaction data, to help identify their wants and desires to gain maximum value and influence decision making across the organization.”. Much more so than desktop computers, mobile devices will become the devices of choice for consumers who are looking to place orders online. Rather than relying on a strictly top-down hierarchy, employees at all “levels” of the business are making decisions and taking action in order to serve the customers, a major shift away from the traditional business structure. E-commerce business models are different from traditional business models because e-commerce offers firms different market opportunities and changes organisations’ revenue models, competitive environments and advantages, which are core elements of a business model. E commerce Today. The firms equipped with effective leaders, which is to say leaders who are following intelligent business processes, will be able to emerge from the crisis either unscathed or perhaps even stronger than they were going into it. Human resources are able to get themselves placed in any organization by posting resumes through internet, Some organizations also permit people to work from their home. Negative Effects of E-Commerce on Society  Unemployment  Some organizations or businesses move from being a brick organization, where they are based in a store, and move to become an online, more globally available company and therefore have no need for the staff they have employed in their stores. While there are certainly those who believe that either e-commerce will remain dominant or brick-and-mortar will experience a resurgence, a combination strategy may be the wise choice. An anonymous retail e-commerce professional says that looking around at the e-commerce landscape, what stands out most to her is how much more frequently consumers are using their mobile devices to place their orders. Looking to make new talent comfortable, he is open to factoring their aspirations into the business over the coming years. The brand exceeded its target revenue for the quarter, acquiring $75.5bn versus predictions of $73.7bn, but revenues for its web services fell slightly short of e… The prevalence of ecommerce is continuously growing and there is no sign of slowing down. A theoretical model is proposed and tested using structural equation modeling techniques based on survey data collected from firms that have been using e-commerce in their operations for an average of 4 years and have more than 25% of sales or procurement via e-commerce … This is the type of e-commerce that deals with relationships between and among businesses. Due to technological advanc… E-commerce bridges the gap between the job seekers and job givers in the society. Mr. Mollard, meanwhile, focuses more on the steps that he will need to take to keep his employees up to date, “[equipping them] with digital tools to remain on a par with their clients’ level of information.”. One of its main Benefits Of Ecommerce is the absence of middleman that reduces the cost price to a greater degree. To gain a better understanding of what retail e-commerce looks like today—specifically the culture and leadership in retail e-commerce—and what it will look like a few years from now, we spoke with a group of senior industry executives and asked them for their thoughts. According to data from the US Census Bureau, e-commerce sales increased 16.7% between Q4 2018 and Q4 2019, compared to an increase of only 3.8% across all retail during the same period [1]. We are witnessing a boom of new technologies, especially in the service sector (IT, Telecommunications, Internet, etc.). The E-Commerce Environment Today. By interpreting big data and analyzing trends, these leaders will continue to successfully integrate e-commerce into our day-to-day lives. Impact of introducing an e-Commerce system to an organisation eCommerce has changed the way the world does business and has given consumers convenience, more choice and lower prices whilst enabling businesses to sell to a global market. The anonymous professional also offers some sound advice for dealing with this potential downpour of service requests and environmental shifts: “You need to address points diligently and efficiently and make sure changes are done quickly and adapt to a different time and technology.” Thinking on one’s toes, leaders in e-commerce today must be ready to shift to new platforms and tools just as the retails who have become them have done (or failed to do and suffered the consequences). Take Remy Cointreau’s spirit business once again: as a firm, they need to focus on regulatory issues, but for another firm, one selling a product for which regulation is not a major factor limiting sales, the same focus would not be helpful. Others, however, have accepted their role as out-liers, seeing that e-commerce has changed the retail landscape but recognizing that because of the strength of their brand (like Truffaut), they do not need to overhaul their entire strategy. Following what he calls “a seamless purchasing experience,” he has spearheaded the development of e-commerce tools that follow a straight path from the product pages to the checkout, defining clear steps that make it easy for customers to shop, emphasizing the customer experience in the same way that retailers would have in the past. He again draws a parallel between the philosophical side of leadership and the technical side of it, saying that a leader should be able to “[get] people to array the offerings and convert, what that means to get items in their basket and to buy.” In this sense, leadership in e-commerce is akin to leadership in traditional sales, guiding customers to a desired action in order to generate revenue. Electronic business is utilization of information and communication technologies so as to support the business activities. Weighing in on the effect of this trend on his firm, Truffaut CEO Gilles Mollard says that it is necessary to “evolve the ways we do business.” He cites several ways that e-commerce businesses can do so, but he starts by explaining the value of well-functioning e-commerce platforms. While it is clearly more convenient for customers that their preferred retailers are only a few clicks or a few swipes away from them at any time, this also means that the service (and the people who oversee it) must be available at any time as well. Meanwhile, Chief E-Commerce and Customer Experience Officer at a Canadian based clothing brand, James Connell expresses pride in his firm’s developing data-driven culture, saying that “consumer insights derived through the combined e-commerce and marketing programs are informing the organization about consumer behaviour and habits rather than e-commerce being about sales, and marketing being a service to the organization.” This is a viewpoint that gets at the heart of many retail e-commerce cultures, using the availability of big data to better serve customers and generate business. 5. https://www.businessinsider.com/ikeas-online-sales-surge-43-2019-9 The largest effects may be associated not with many of the impacts that command the most attention but with less visible, but potentially more effects on routine business activities.E-commerce presents opportunities to acceleratebusiness processes, reduce costs, reach new customers and develop new business models andmarkets in the business organization. Mr. Connell, even more so than Mr. Kelly, expresses certainty that growth in e-commerce has altered leadership styles, pointing out the importance that many professionals and leaders are now placing on testing. The reality of e-commerce is change, which is also the only constant in the market. Over the past two decades, a lot of research has been conducted on the impact of e-Business and e-Commerce on the overall organisational performance such as on brand development (Bianchini and Parente, 2010), team development (Montoya et al., 2009) and employee rights and development (Townsend and Bennett, 2003; Panagaria, 2007; Morantz, 2014). Mr. Mollard also says he is interested in taking into account the goals of young professionals, recognizing that they likely differ from those of previous generations. Truffaut) celebrates 195 years of operations, its culture has already withstood many upheavals and it is not directly impacted by e-commerce: clients are still clients!” For firms like Truffaut, e-commerce is not an existential threat, but even Mr. Mollard concedes that “the entity can and must get a firm grip on digital tools (in-house and with clients) to take positive action in terms of appropriation and diffusion of a culture in-house.” At 195 years of age, Truffaut is an exceptional firm that is able to view e-commerce as a complement to an overall business strategy that has already been working over a sustained period of time. The use of IT to conduct business online is known as Electronic Commerce (E-Commerce). It is worth noting from the onset that just like any other business and for that matter a normal concept, there are both benefits and draw backs associated with introduction of e-commerce to any business organization. While this arrangement may not be universal, it is typical for many retailers that were in operation prior to the emergence of e-commerce, including Tesco and IKEA, retailers from the UK and Sweden respectively that have built successful hybrid strategies during the e-commerce shift [4] [5]. impact of E-commerce on organizational performance in Jordanian insurance companies, The population of the study includes all insurance companies in Jordan, a sample of (100) accountant based on (8) branches of insurance companies in Amman city was selected randomly for … In 2014, e-commerce sales totaled just over $1.3 trillion, no small sum, but in 2019 they had grown to $3.5 trillion. Doing this, he leads his teams by delegating work to them based on the insights that they are constantly gleaning from their testing and tracking. Availability is another important benefit of having an e-commerce website. According to FTI Consulting, Amazon will have achieved a 50% market share by 2023—up from just under 40% as of 2018 [6]. This dissertation proposal is aimed at demonstrating the need to carry out research on the impacts of e-Commerce on traditional high street organisations. Since predictions seem more accurate if we look a shorter distance into the future, we have asked our experts to consider the key developments in e-commerce only over the next 2-3 years. Importance of Human Resource HR in Organization. In Mr. Mollard’s view, a hybrid strategy is the ideal. E-Commerce and Its Impact on Organizations E-Commerce and its Impact on Organizations Brief History about Amazon.com Amazon.com, Inc. is one of the well liked E-Commerce websites on the internet. She says that while firms have made efforts to make their platforms mobile-friendly, she thinks that this will take on an even greater importance. Just as Truffaut is the exception for its culture, which has thrived for nearly two centuries, its leadership requirements are also the exception because they have remained relatively unchanged. The Impact of e-commerce on Organizations CHAPTER 1: INTRODUCTION The internet usage for e-commerce has become a famous topic for many researches and different press reports of mass media. E-commerce has two types of trading and that is business-to-customer (B2C) and business-to-business (B2B). The largest effects may be associated not with many of the impacts that command the most attention but with less visible, but potentially more effects on routine business activities.E-commerce presents opportunities to acceleratebusiness processes, reduce costs, reach new customers and develop new business models andmarkets in the business organization. With promising numbers like these, there are many retailers who consider e-commerce business in today’s’ scenario. The Impact of e-Commerce on Businesses. 3. https://www.fastcompany.com/90382936/amazons-hunger-for-grocery-stores-goes-beyond-whole-foods One of the most important benefits of e-business is the availability of the products for 24*7/365. Key Factors When Applying E-Commerce To The Travel Industry 81 7.4 Traveler‟s Trip Planning Behaviour 82 7.5 The Future Of E-Commerce In Travel 90 7.6 The Effect Of E-Commerce In Travel 91 7.7 E-Commerce In Airline Business 92 7.8 E-Commerce Impact On The Travel Agency Industry 97 7.9 Information Technology In The Tourism And Travel Industry 98 Tekshapers can ease your trouble with its product buyyourkart, specially designed for sellers looking to create an e-commerce portal for their products & services. Linking this leadership mindset with social media, Mr. Kelly emphasizes the newest and most cutting-edge sales channels, opining that leaders should also understand search and how to leverage it for their businesses. Despite the worldwide clamor for more e-commerce in recent years, Mr. Ennes explains, “[W]e are just starting some experiments like in Singapore.”. One can imagine how bottlenecks could occur in a retail e-commerce business if certain teams were working much more quickly than others—and relying on their slower counterparts to make decisions and grant approval for processes that either help or hinder the businesses depending on how efficiently they can function. In the recent years, E-banking is one of the most important revolutions in the banking sector of Pakistan. Data, of course, has taken on a new importance as it has become possible for firms to collect and analyze it in larger quantities. One strategy that she describes seems especially enticing because of the convenience that it offers customers: “making reservations online for products only available in store and have the ability to reserve the product for 72 hours for you.” This, of course, makes it possible for brick-and-mortar stores to offer a speed that e-commerce largely does not because pick-up could be immediate. The mission of the Journal of Electronic Commerce in Organizations (JECO) is to provide comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of innovative e-commerce technologies and advances on organizations around the world. This points to a trend that has continued at a rapid pace over the last decade, and over the last five years in particular, it has reshaped and redefined the way that retail firms think about their businesses and plan for the future. Security and credit card fraud are also huge risks when dealing with online shoppingconsumers run the risk of identity fraud and other hazards as their personal details are captured by e-commerce businesses while businesses run the risk of phishing attacks and other forms of security fraud; both can suffer from credi… Accessibility & easiness. Leaders make decisions both on the principles that they stand for and on the pressures that their environments put on them. He explains that by testing in the digital space, he and his firm have been able to take what they have learned from their testing and apply it in the real world, making better-informed decisions more quickly instead of hazarding guesses when they make real-world decisions and pivoting later. It has automated and streamlined internal processes and communications, delivering productivity and efficiency improvements. There is a positive relationship between e-commerce and firm strategy. Referring to his market specifically, he says that “pure play retailers” are “retailers struggling to give consumers enough touch points for bikes.” He also notes that distribution and marketing costs have become unsustainable for many retailers, who are under an enormous pressure to continue to spend to keep up with their competitors but unable to justify doing so in the long term. Big data is another issue entirely. Physical retail … … To bring this process more to life for his employees, Mr. Connell says that he is always trying to “[develop] visual management.” Showing his teams the progress that they are making and pointing out the impact their progress has on the business, he keeps people engaged and working hard, encouraging them to see themselves as parts of a whole while also seeing themselves as taking ownership of complete projects and driving specific results, as he says, “keep building momentum, engagement and team work across the organization.”. E-commerce has a strong impact on taxation and tax policy. It has the potential to undermine the application of domestic and national tax rules. He takes his prediction a step further, though, saying that because of the standards that Amazon has trained consumers to expect, all other retail firms will need to adhere to the same standards or risk alienating their customers. In other countries across Asia, both strict regulations and e-commerce limitations have kept Remy Cointreau offline. One anonymous professional at a global luxury retailer working in e-commerce agrees with Mr. Mollard’s assessment that a hybrid strategy is most viable, saying that she has seen significant growth around omnichannel and retail e-commerce in conjunction with brick-and-mortar stores. Therefore, the impact to the whole organization, consumers, current market and legal issu… Just as different firms will focus on different products and different audiences, they also tend to focus on different areas of culture, considering their unique status in the market given their previous business infrastructure and the product that they are offering to their customers. E-business has a wide-ranging impact on the way organizations conduct business. 4. https://blog.contactpigeon.com/tesco-case-study/ Regarding targeted marketing, he says that all platforms will adopt a more personalized approach to the results and pages that they display to users, and regarding omnichannel, he says that more metro areas will see new brick-and-mortar locations opening, catering to the top-spending shoppers who make significant purchases both online and in person. 1. https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf Abstract. The National Retail Federation expects retail to grow from 8% to 12% in 2018. Since e-commerce is built on every order, every time and every possibility, it provides for separation of order types, allowing your organization to continue operating seamlessly and serving the needs of B2B and B2C customers. In light of the COVID-19 crisis and the key role that e-commerce has played during it, trends in this environment are of particular interest. Business organizations are able to attract customers from anywhere in the world. Increase in customer base results in increased production. Creating & managing an online store is much more cost effective in comparison to a physical store as it optimizes the cost of land, rent, water, electricity etc. Today, in all aspects of our daily lives, the Internet has become an undivided … While e-commerce has gained steady traction over the past couple of decades, the impact of quarantining has catapulted it into hyper drive. He quotes the age-old mantra “try often, fail fast, learn from it,” but he recommends taking this a step further, making it systematic to the organization so that employees view failure (as long as education accompanies it) as a regular part of doing business. He says, “When a firm (i.e. He says that “it’s like buying glasses online where you can load a picture of yourself and with your own face can try on glasses” and “you can load a picture of yourself and dress yourself on what you are going to buy with swipe right/left to see on you what things are going to look like.” These are both changes that would, without a doubt, make the online shopping experience more attractive to consumers who have stuck to in-person shopping because they enjoy trying things on before they make a purchase. Online stores are not restricted to geographical boundaries like a physical store and so it gives you a platform to sell your product & services across the globe and target your customers without any location limit & restriction. He aims to cultivate strong connections so that he can continue to expand his retail e-commerce business, stating the need to “have scale to become profitable.”. Understanding exactly what they are can help you leverage them to your advantage: 1. E business provides you an opportunity to reach more and new customers. Therefore, the impact to the whole organization, consumers, current market and legal issu… This paper focuses on the problem of centralizing vs. decentralizing an organizational structure for e-commerce. However, this will be beneficial for the customer’s also, as they can purchase their products whenever they need, no matter whether it is early morning or mid-night and they can make the purchase from anywhere be it their office or their home. E-commerce generally refers to different types of business transactions in which product information and service data are exchanged over the internet. The mission of the Journal of Electronic Commerce in Organizations (JECO) is to provide comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of innovative e-commerce technologies and advances on organizations around the world. Highlighting his firm’s growth in Canada over the last year, Mr. Kelly believes that his firm has found success in e-commerce by accepting that it was a positive development—not something that they needed to fight but something that they needed to integrate and leverage for themselves. They can retarget their customers online with the same products or new products with the help of their past browsing history. Since, past few decades, e-commerce has been growing at a very fast pace and attracting offline retailers to create their presence online too. The organizations that implement e-commerce have tremendous advantage in quality, cost, profit, and employee motivation (Singh, 2002). It is worth noting from the onset that just like any other business and for that matter a normal concept, there are both benefits and draw backs associated with introduction of e-commerce to any business organization. A Larger Market.  Uncertainty  As there are some websites out there with the purpose to scam some … As the name suggests, traditional high street organisations are based on a dated form of strategy to executing business. Mr. Mollard of Truffaut, on the other hand, points out the longevity of his firm –and connects it to a culture that has already overcome many hurdles during its history. In the same way, adaptability may have afforded firms an edge in the past, but because of the speed at which market can change via e-commerce, adaptability must come built into a firm’s culture in order for them to avoid disaster. Availability is another important benefit of having an e-commerce website. To ease your trouble we are highlighting a few major benefits of E-commerce to an organization in this article. While the changes of e-commerce may seem most striking when put into statistics and interpreted as changes in market share, their effects are also causing executives, leaders, and other professionals to reconsider their philosophies and strategies as they work with one another. Violation Of Intellectual Property. E-commerce is more current and effective in the present market place. Other firms, executives, and professionals have witnessed a flattening effect in their leadership, the old and established hierarchies fading away in favor of a structure in which all employees must take ownership of the tasks in front of them. If you hire brilliant people, they will make work feel more like play.” This is, in their varying ways, what these retail e-commerce leaders are doing—creating cultures founded in the talent that they want to attract and the work that they know they need to do in order to thrive. In response, Mr. Bucaille says that he believes investments will remain high. Mark Laxton, the Commercial Director at Evans Cycles, sees a definitive change in leadership styles due to growth in e-commerce. This generates greater revenues to the organizations and fosters expansion in national income. Of course, he also points out the key to making this systematic failure possible: “availability of quality data.”. Industries, especially e-commerce, are constantly … This unit would further enable students gaining knowledge about the ways of developing e-commerce strategies by organisations. E-commerce has two types of trading and that is business-to-customer (B2C) and business-to-business (B2B). Mr. David Ennes, SVP of Asia and Global Head of Travel Retail at Remy Cointreau, on the other hand, says that as far as online sales go, his firm has operated on a limited basis, bucking the trend in a sense. Benefits of e-business is the largest retailer in the modes that facilitate it … has! Believes investments will remain high is designed based on a new meaning to choose the best thing that to! To carry out research on the literature and effective in the service (! Aimed at demonstrating the need to carry out research on the problem of centralizing vs. an... At Evans Cycles, sees a definitive change in leadership styles due to growth in e-commerce growing... Major benefits of e-commerce that deals with relationships between and among businesses ’... You to reach more and new customers the impact of e-commerce on traditional high street organizations nature... Firm is working at faster speeds, decision-making must be quicker as well as organizational! 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